The new rules, scheduled to take effect on Oct. 1, set limits on lawyers' use of mottos, celebrity endorsements, re-enactments, client testimonials and other advertising methods.
The disciplinary board says the new rules adopted by the Louisiana Supreme Court are designed to curb deceptive ads, but the suits claim they impose unconstitutional restrictions on freedom of expression.
James Garner, a lawyer for personal injury attorney Morris Bart, said the Supreme Court's rules are "very paternalistic and inconsistent."
"The road to violating the First Amendment was paved with good intentions," he said. "They just didn't do it the right way."
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